There are days I wake and just want to relax and do nothing but those days are few and far in between the others days I feel great and upbeat.
As a sales and marketing expert, there are always meetings (in-person or virtual), analyses, and presentations to be made.
As a content creator, being a digital marketing professional, website owner/designer, podcast host, I usually have a busy schedule ergo the need to organize my day is crucial to being productive.
What is Content Creation?
Content creation is the transmission of information on any media, especially digital media, for end-users/audiences under specific circumstances. Content is "something that needs to be expressed through language, writing, or any various art and other media" in order to express, spread, market, and/or publish itself.
Typical forms of content creation include website maintenance and updates, blogs, article writing, photography, video shooting, online reviews, social media accounts, and digital media editing and distribution. The Pew survey described content creation as "creating things that people add to the online world."
Who is a content creator?
A content creator is a person who creates a piece of content (text, audio, or video) to attract, educate, and motivate the target audience while promoting business goals. This content is published in print or digital media. To be successful online, you need to create content that speaks to your target audience.
Morning Routine
On a working day I wake up by 6 am, say my prayers, participate in some aerobics for an average of 30 minutes daily this helps me stay focused, fit, and mentally prepared for the day.
I start with checking my to-do list, then my emails, have a review with my team either on MS Teams or a Teleconference.
I usually have appointments on average of 4 days a week, be it webinars, meetings, hosting a guest on Getting Ahead Podcast (which is on all major podcast platforms).
Content Creator Tools I use to Get the Work Done
Let’s take a look at some content creator tools I use to have a productive day.
I plan my appointments on Google calendar or outlook so I can get reminders on my mobile device, without this I do struggle to remember because let’s face it I usually have busy days, and staying organized is vital to my productivity.
Content Writing
1. Canva
Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content. Canva is a fantastic graphic designing tool that is essential to my daily work. It can be used for so many things such as building your resume, design graphics for any use be it online or not, ads, presentation, so many other uses.
I use it for designing graphics for blog posts, banners, social media posts, video posts, logo design and so much more.
Canva has a free, pro, and enterprise version.
2. Grammarly
Grammarly is a cloud-based cross-platform spelling assistant that can check spelling errors, grammar, punctuation, clarity, engagement, and delivery in real-time. It uses artificial intelligence to identify detected faults and find suitable replacements. It also allows users to customize their style. Context-sensitive sounds and language.
For a writer, using a tool that corrects any grammatical errors in your writing cannot be over-emphasized and Grammarly fits the bill perfectly. As a writer, you need to avoid plagiarism as well and Grammarly assists with ensuring your content are original.
There is a free version so you don’t need to pay anything but if you want more features and tools then you need to go for paid subscription.
3. MS Excel
Most of us know what Excel is, which is used to collate data, analyze data and create a graphic representation of data. It is an essential tool for anyone who uses data to make decisions be it on a job or personal life, I would say that includes every adult or at least students.
4. Ubersuggest
Keyword research is crucial to getting your content to rank on Google. I use Ubersuggest to get keywords with less competition (lower SEO difficulty). I am loving this tool as it makes things much easier for your content to rank on SERP. There is a free version but if you want more features you can go for the paid subscription.
Podcasting
1. Audacity
Sound editing is the most tedious part of producing a podcast, hence only the best tools will suffice. Audacity is an excellent sound editing tool, which I struggled with at the initial point but I am very comfortable with now. It is an easy-to-use tool for sound editing. It is an essential tool for me now as a podcaster.
2. Zoom
There are quite a number of software you can use to record interviewing a guest on your podcasts such as Zoom, Zencastr, Riverside, and others. I am currently using zoom as it has been good although as expected from tech some glitches every now and again, but overall it’s been brilliant.
You can record the interview but first, you need to go to settings to enable it and select your preference (remember to select record audio separately as well). At the end of the recording, a video and audio recording will be saved to your system in m4a format. In order to use Audacity to edit I convert the audio recording into an mp3 file.
3. Buffer
Buffer is a social media account management software application for web and mobile devices that provides users with tools to schedule and analyze posts on Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn to engage your community.
Now social media is essential to getting your content to your desired audience and using an automated social media management tool takes much stress away from you, as you know posting manually on social media can be exhausting.
Buffer is one of these tools that can aid you in staying consistent on social media as you can schedule an entire month of content if you want to.
4. Headliner
Headliner is a tool you can use to create video formats of your audio episodes to enable posting on social media apps such as Instagram, LinkedIn, and Twitter amongst others. It is an essential tool for podcasters to promote their content.
Video Content
1. OBS Studio
Open Broadcaster Software is a free, open-source, cross-platform recording and broadcasting program, created with Qt and supported by the OBS project. This software has been called OBS Studio since 2016. There are versions of OBS Studio for Microsoft Windows, macOS, and Linux distributions.
It can be used for streaming live videos, record videos and so much more.
2. Filmora
Filmora is a simple video editor that supports your story. Download the latest X to turn precious moments into wonderful videos to share anywhere.
It is an impressive video editing tool that definitely aids in creating great video content to share online.
Conclusion
As a content creator you need to plan your day in order to be productive as we all know time is limited and creating content takes time, you can as well create a daily planner with the daily planner templates on Canva.
As we all know after the creation of content comes content marketing, which is required to promote your content.
You need to have the right tools in your content marketing toolkit, to boost your content’s reach.
There are other numerous tools I did not mention here, drop the tools you use in content creation in the comment section.
That's all folks!
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